Marketer and copywriter based in Toronto. Currently juggling content & campaigns at Cirus.

Intro

Philip is a seasoned marketing expert with seven years of experience in copywriting and strategy. He has worked across agencies, corporations, publications, and startups for the past 7 years, spearheading various projects including user acquisition, growth marketing, and email campaigns.

Notably, he successfully grew Cirus, a digital wallet, from 5,000 to over 30,000 users.

Philip can replicate this success for you, too.

Cirus Foundation
January 2022 - Present

User Acquisition & Growth Marketing

  • Acquired over 25,000 users within 5 months through strategic partnerships with agencies, targeted Google Ads campaigns and effective SEO management.

  • Orchestrated drip marketing and email campaigns resulting in a significant increase in warm leads downloading the Cirus wallet. Grew non-product-focused email subscribers from 1,870 to over 9,000.

  • Expanded Cirus’ community from 46.2K to 56.3K followers through innovative campaigns including token-buying giveaways, exclusive product releases and engaging community contests.

  • Led a team of content creators responsible for video production, community management and social media, ensuring consistent branding across all channels.

Walmart Canada
May 2022 - January 2024

Email Copywriting, Digital Growth

  • Produced engaging copy for email CRM campaigns targeting an extensive audience of over 4.6 million subscribers, facilitating the promotion of Walmart Canada’s products. Leveraged Wrike Management for streamlined project coordination and execution.

  • Collaborated closely with graphic designers, front-end and backend developers to strategize and execute seasonal-specific campaigns, including Black Friday and Christmas promotions. Spearheaded ideation of innovative digital campaigns, resulting in record profits for Walmart’s CRM Department.

  • Worked in tandem with Walmart’s social media management team to identify compelling messaging strategies aimed at attracting new audiences. Utilized insights from Walmart’s Google Analytics board to inform strategic decision-making.

  • Tasked with collaborating with copywriters from different departments to rework and rebrand Walmart Canada’s copy guidelines, ensuring consistency and alignment with the brand’s messaging and tone.

Sun Life Financial
August - December 2023

PRP Specialization

  • Supervised, proofread, and approved various campaigns within Sun Life's ecosystem of vendors for publication, ensuring accuracy and alignment with brand guidelines.

  • Managed a team of over 120 submitters across Sun Life's Canadian Marketing team, overseeing the execution of publications and maintaining quality standards.

  • Utilized Wrike Management to streamline the process of sending campaigns to publication and facilitate effective communication within the team.

Narcity Media
November 2021 - June 2022

Branded Content Editing

  • Edited and proofread sponsored content commissioned and remunerated by esteemed nationwide brands, such as Manulife, TD, RBC, and others, ensuring alignment with brand standards and editorial guidelines.

  • Developed and executed SEO strategies utilizing Semrush to enhance content visibility and drive organic traffic. Generated compelling and engaging titles through analysis of Pressboard and Google Analytics data, selecting headlines that maximized brand awareness and audience engagement.

  • Collaborated with agencies and marketing departments to provide strategic guidance and direction throughout the campaign lifecycle, from initial article conception to final publication, ensuring seamless execution and optimal results.

Feed Agency
June - December 2021

Digital & Email Copywriting

  • Oversaw eBay's diverse array of assets across various platforms, including newsletters, site banners, financial planning campaigns, and special events, ensuring cohesive branding and messaging consistency.

  • Utilized the Native platform to manage multiple campaigns effectively, ensuring timely delivery and deployment across different channels to meet deadlines.

  • Maintained adherence to eBay's established tone and voice, contributing to the enhancement of the brand's identity and reputation among its audience.

  • Identified opportunities for collaboration and synergy between the North American and global copy teams, fostering cross-functional support and alignment.

August Digital
September 2020 - June 2021

Newsletter Management

  • Cultivated a strategic partnership with The Post Millennial to orchestrate impactful newsletter campaigns using Mailchimp. Resulted in a substantial increase in subscribers from 27,000 to over 45,000, while also boosting monthly profit through monetizations to $7,000.

  • Spearheaded social media marketing efforts for Skyline Online across Twitter, Facebook, LinkedIn, and Instagram platforms, leveraging Sendible. Achieved a remarkable 180% increase in viewership and engagement.

  • Utilized Campaign Monitor to craft and distribute weekly newsletters for Skyline Online, driving consistent engagement and retention among subscribers. Employed Pipedrive for lead generation activities, effectively identifying and nurturing potential prospects.

Valnet Inc.
March 2020 - March 2021

Blog Editing & Writing

  • Edited and authored numerous articles for Screen Rant and CBR, specializing in pop culture and tech product reviews respectively, ensuring high-quality content and adherence to brand standards.

  • Collaborated closely with vendors and sponsors to facilitate product promotions on the publications, fostering enduring relationships and driving mutually beneficial outcomes.

  • Contributed to brainstorming sessions to identify trending topics and relevant content ideas, leveraging tools such as Google Trends and Google Analytics to inform content strategy and optimize audience engagement.

Tribute Kiosk
January 2019 - August 2020

Marketing Campaign Strategy

  • Secured a partnership with York 9 FC to implement Tribute Kiosk’s Infrastructure as a Service (IaaS) system for fan entertainment, resulting in a significant engagement increase of 115%, with 900 users per home game.

  • Enhanced brand visibility and engagement nationwide by developing targeted campaigns during the COVID-19 pandemic, attracting over 10,000 participants and fostering community engagement.

  • Directed content marketing initiatives for Tribute Kiosk's partners, collaborating closely to design compelling campaigns and promote the platform through partners' social media channels, driving increased awareness and user engagement.

Spiffy Inc.
December 2017 - September 2018

Content Creation & Social Media

  • Achieved a significant sales revenue increase of 40% ($2,000) quarter over quarter (QoQ) by securing Distillery District Corp. as a client, successfully meeting their service goals and requirements.

  • Enhanced client engagement by 80% QoQ, acquiring 300 new businesses, through the implementation of a streamlined client training process on Salesforce, ensuring seamless onboarding and support.

  • Spearheaded the redesign of Spiffy’s website using Photoshop and WordPress, resulting in an impressive 80% increase in social media engagement, bolstering brand visibility and audience interaction.

  • Established Sparky, a subsidiary of Spiffy, leveraging Spiffy’s API to penetrate the marketing agency industry, driving a 20% revenue increase and expanding the company's market reach.

  • Successfully licensed Spiffy’s API to Leaf Forward as a Platform as a Service (PaaS) solution, facilitating the training of 2,500 cannabis dispensaries across Canada, contributing to increased market penetration and revenue growth.

Hacker Noon
September 2017 - April 2019

Freelance Blog Writing

  • Produced compelling articles and blogs within the tech sector, collaborating with esteemed brands such as South by Southwest Conference & Festivals, Hacking Arts (MIT), and Grow Up Conference & Expo, ensuring high-quality content that resonated with the audience.

  • Developed engaging articles covering events and hackathons across North America, including the SXSW 2019 Hackathon, providing insightful coverage and analysis of emerging trends and innovations in the tech industry.

  • Hosted interviews with professionals from notable companies such as Ursa Music, Unseen Media, and 8th Wall AR, facilitating insightful discussions and sharing valuable insights with Hacker Noon's audience.

My CV

I’ve held a variety of professional writing positions in advertising, marketing, journalism and the entertainment industry, where I’ve been responsible for delivering everything from social copy to 10,000-word features.

In addition, I’ve worked on growth marketing campaigns for various B2C and B2B companies, the latest being Cirus, attracting new users to join their community.

I’m based in Toronto, but I’m always available to travel.

Disclaimer

All works on this site are the property of my clients and are featured here with their express permission.