“Email went from chaos to clarity in weeks.”
– Sofia L
“Finally felt like someone actually understood our product.”
– Leo M.
“Clear communication, clean execution, and zero back-and-forth.”
– Amelia R
“Super smooth experience—everything shipped faster than expected.”
– Daniel K
“Made email feel easy again.”
– Chloe D
“Straightforward process with real results.”
– Ethan J.
“Helped us communicate better without overloading users.”
– Nora S
“No fluff—just solid lifecycle execution.”
– Marcus T
We build lifecycle email systems that onboard users, deliver clear updates and drive long-term engagement.
From 150+ reviews
From 150+ reviews
Air Canada
53% opens, 6.4% CTR, enterprise-scale
Air Canada
53% opens, 6.4% CTR, enterprise-scale
Trusted by leading brands
Plotnicki makes lifecycles simple,
and effective.
500+
Emails, campaigns & journeys shipped
We've built onboarding flows, product updates and retention systems for crypto projects, fintech platforms and high-growth newsletters.
500+
Emails, campaigns & journeys shipped
We've built onboarding flows, product updates and retention systems for crypto projects, fintech platforms and high-growth newsletters.
500+
Emails, campaigns & journeys shipped
We've built onboarding flows, product updates and retention systems for crypto projects, fintech platforms and high-growth newsletters.
240%
Increase in user & brand engagement
Clear lifecycle communication turns passive users into active participants across onboarding, launches and ongoing updates.
240%
Increase in user & brand engagement
Clear lifecycle communication turns passive users into active participants across onboarding, launches and ongoing updates.
240%
Increase in user & brand engagement
Clear lifecycle communication turns passive users into active participants across onboarding, launches and ongoing updates.
$100M+
Ecosystem value built & supported
From token migrations to platform launches, our email systems have supported projects across seed, growth and scale stages.
$100M+
Ecosystem value built & supported
From token migrations to platform launches, our email systems have supported projects across seed, growth and scale stages.
$100M+
Ecosystem value built & supported
From token migrations to platform launches, our email systems have supported projects across seed, growth and scale stages.
Lifecycle Email Strategy
Designing end-to-end email journeys that guide users from first touch to long-term engagement.
Onboarding & Activation
Product & Ecosystem Updates
Ongoing Email Partner
Lifecycle Email Strategy
Designing end-to-end email journeys that guide users from first touch to long-term engagement.
Onboarding & Activation
Product & Ecosystem Updates
Ongoing Email Partner
Lifecycle Email Strategy
Designing end-to-end email journeys that guide users from first touch to long-term engagement.
Onboarding & Activation
Product & Ecosystem Updates
Ongoing Email Partner
Here's what
the momentum looks like.
Air Canada
Email Deliverability
Newsletter Management
Air Canada
Email Deliverability
Newsletter Management
Cirus Foundation
Web Design
Social Media
Email Deliverability
Cirus Foundation
Web Design
Social Media
Email Deliverability
A proven lifecycle process.
Built to scale.
We work closely with your product and community teams to ensure email is always clear, timely and aligned with your roadmap.
01
Discovery & Audit
We analyze your product, users and current communication gaps to define priorities.
01
Discovery & Audit
We analyze your product, users and current communication gaps to define priorities.
01
Discovery & Audit
We analyze your product, users and current communication gaps to define priorities.
02
Lifecycle Strategy
Mapping onboarding, updates, segmentation and retention flows that fit your product and users.
02
Lifecycle Strategy
Mapping onboarding, updates, segmentation and retention flows that fit your product and users.
02
Lifecycle Strategy
Mapping onboarding, updates, segmentation and retention flows that fit your product and users.
03
Build & Launch
We write, design and implement emails that are ready to ship–fast and clearn.
03
Build & Launch
We write, design and implement emails that are ready to ship–fast and clearn.
03
Build & Launch
We write, design and implement emails that are ready to ship–fast and clearn.
04
Measure & Optimize
We review performance, refine messaging and improve engagement over time.
04
Measure & Optimize
We review performance, refine messaging and improve engagement over time.
04
Measure & Optimize
We review performance, refine messaging and improve engagement over time.
We're trusted.
Results speak for themselves.
2.3×
increase in onboarding engagement
Plotnicki helped us turn a confusing onboarding experience into a clear, structured journey. Activation improved almost immediately.
Sarah Coleman
Head of Growth
2.3×
increase in onboarding engagement
Plotnicki helped us turn a confusing onboarding experience into a clear, structured journey. Activation improved almost immediately.
Sarah Coleman
Head of Growth
2.3×
increase in onboarding engagement
Plotnicki helped us turn a confusing onboarding experience into a clear, structured journey. Activation improved almost immediately.
Sarah Coleman
Head of Growth
45%
reduction in inactive users
Our updates finally started getting read. Clear structure, better storytelling and strong CTAs made a huge difference. Thanks to the team!
Marcus Levine
Co-founder
45%
reduction in inactive users
Our updates finally started getting read. Clear structure, better storytelling and strong CTAs made a huge difference. Thanks to the team!
Marcus Levine
Co-founder
45%
reduction in inactive users
Our updates finally started getting read. Clear structure, better storytelling and strong CTAs made a huge difference. Thanks to the team!
Marcus Levine
Co-founder
3x
faster launch communication
From product launches to ecosystem updates, everything shipped faster and with more clarity. They also supported with social media and Discord management on the side.
Amina Khatri
Founder
3x
faster launch communication
From product launches to ecosystem updates, everything shipped faster and with more clarity. They also supported with social media and Discord management on the side.
Amina Khatri
Founder
3x
faster launch communication
From product launches to ecosystem updates, everything shipped faster and with more clarity. They also supported with social media and Discord management on the side.
Amina Khatri
Founder
62%
increase in email click-through
Email went from an afterthought to one of our strongest lifecycle channels.
Julian Ortega
CEO
62%
increase in email click-through
Email went from an afterthought to one of our strongest lifecycle channels.
Julian Ortega
CEO
62%
increase in email click-through
Email went from an afterthought to one of our strongest lifecycle channels.
Julian Ortega
CEO
Choose a plan
that fits your stage.
Simple, flexible plans that want clarity before scaling email.
Lifecycle Partner (min. 3 months)
Perfect for ongoing email execution, updates and optimization.
/ month
Lifecycle Partner (min. 3 months)
Perfect for ongoing email execution, updates and optimization.
/ month
Lifecycle Partner (min. 3 months)
Perfect for ongoing email execution, updates and optimization.
/ month
62%
increase in mobile traffic retention
Lamosa completely redefined our digital presence. Their strategic design approach and attention to user behavior boosted our conversion rate significantly. We went from just a pretty site to a performance-driven asset.
Julian Ortega
CEO
62%
increase in mobile traffic retention
Lamosa completely redefined our digital presence. Their strategic design approach and attention to user behavior boosted our conversion rate significantly. We went from just a pretty site to a performance-driven asset.
Julian Ortega
CEO
62%
increase in mobile traffic retention
Lamosa completely redefined our digital presence. Their strategic design approach and attention to user behavior boosted our conversion rate significantly. We went from just a pretty site to a performance-driven asset.
Julian Ortega
CEO
Got a question?
We've got answers.
Do you only work with crypto projects?
No, we also work with ecommerce brands like Walmart, finance companies like Sunlife, and airline corporations like Air Canada. Reach out to us, whoever you may be!
Do you handle copy only, or design too?
What email platforms do you work with?
Can you work with our internal team?
How quickly can we start?
Do you just do email?
We only need work once a month. Is this doable?
Is your team cool?
Do you only work with crypto projects?
No, we also work with ecommerce brands like Walmart, finance companies like Sunlife, and airline corporations like Air Canada. Reach out to us, whoever you may be!
Do you handle copy only, or design too?
What email platforms do you work with?
Can you work with our internal team?
How quickly can we start?
Do you just do email?
We only need work once a month. Is this doable?
Is your team cool?
Do you only work with crypto projects?
No, we also work with ecommerce brands like Walmart, finance companies like Sunlife, and airline corporations like Air Canada. Reach out to us, whoever you may be!
Do you handle copy only, or design too?
What email platforms do you work with?
Can you work with our internal team?
How quickly can we start?
Do you just do email?
We only need work once a month. Is this doable?
Is your team cool?
Fresh insights
from the inbox.
Email strategy, lifecycle thinking and real-world lessons from projects and digital products.
