Email Marketing for Digital

Email Marketing
for Digital

Email Marketing for
Digital Projects

Projects & Products

& Products

I build lifecycle email systems that onboard users, deliver clear updates and drive long-term engagement.

Web Development

No-code Design

My Portfolio

Explore selected projects and my approach to design.

My Portfolio

Explore selected projects and my approach to design.

About Me

A closer look at my background, skills, and creative journey.

About Me

A closer look at my background, skills, and creative journey.

Contact Me

Let’s work together to bring your ideas and vision to life.

Contact Me

Let’s work together to bring your ideas and vision to life.

Proven work, real results.

From onboarding and updates to large-scale newsletters, these projects show how clear communication turns users into active audiences.

Air Canada

Deliverability & Infrastructure, Internal Comms Strategy, Analytics & Performance Optimization

Revitalizing internal communications at enterprise scale.

I'm here to capture your memories

Air Canada

Deliverability & Infrastructure, Internal Comms Strategy, Analytics & Performance Optimization

Revitalizing internal communications at enterprise scale.

I'm here to capture your memories

Air Canada

Deliverability & Infrastructure, Internal Comms Strategy, Analytics & Performance Optimization

Revitalizing internal communications at enterprise scale.

I'm here to capture your memories

Walmart

Lifecycle Strategy, Campaign Execution, Analytics & Performance Optimization

Driving large-scale lifecycle engagement and revenue through email CRM.

Grow your business

Walmart

Lifecycle Strategy, Campaign Execution, Analytics & Performance Optimization

Driving large-scale lifecycle engagement and revenue through email CRM.

Grow your business

Walmart

Lifecycle Strategy, Campaign Execution, Analytics & Performance Optimization

Driving large-scale lifecycle engagement and revenue through email CRM.

Grow your business

eBay

Product Communications, Partnership Marketing, Community & Social Strategy

Designing a seamless checkout flow for modern users.

Grow your business

eBay

Product Communications, Partnership Marketing, Community & Social Strategy

Designing a seamless checkout flow for modern users.

Grow your business

eBay

Product Communications, Partnership Marketing, Community & Social Strategy

Designing a seamless checkout flow for modern users.

Grow your business

Localcoin

SMS CRM, Analytics & Performance Tracking

Improving brand positioning and user engagement.

Manage all your bills, accounts

Localcoin

SMS CRM, Analytics & Performance Tracking

Improving brand positioning and user engagement.

Manage all your bills, accounts

Localcoin

SMS CRM, Analytics & Performance Tracking

Improving brand positioning and user engagement.

Manage all your bills, accounts

Are you ready to see more?

“From the very beginning the collaboration felt effortless. Every idea was carefully refined into something meaningful, and the final result was exactly what we hoped for.”

Natalie Brooks

Marketing Manager

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Proven & Effective Process that Delivers Results

We dive deep into your goals, audience, and challenges to craft a strategy that drives clear direction and impact.

Week 1

Discovery & Audit

We dive deep into your product, users and existing communication to identify gaps, opportunities and quick wins. Includes: Lifecycle review, channel audit and priority recommendations.

Week 1

Discovery & Audit

We dive deep into your product, users and existing communication to identify gaps, opportunities and quick wins. Includes: Lifecycle review, channel audit and priority recommendations.

Week 2

Lifecycle Strategy

We map out onboarding, product updates, segmentation and re-engagement flows aligned to your roadmap. Includes: Flow outlines, messaging direction and send cadence.

Week 2

Lifecycle Strategy

We map out onboarding, product updates, segmentation and re-engagement flows aligned to your roadmap. Includes: Flow outlines, messaging direction and send cadence.

Weeks 3-5

Build & Launch

We write, design and implement your email system - ready to ship and easy to maintain. Includes: Email copy, templates, automations and QA.

Weeks 3-5

Build & Launch

We write, design and implement your email system - ready to ship and easy to maintain. Includes: Email copy, templates, automations and QA.

Weeks 6 & Ongoing

Measure & Optimize

We review performance, refine messaging and optimize based on real user behaviour. Includes: Reporting, insights and recommendations for iteration.

Weeks 6 & Ongoing

Measure & Optimize

We review performance, refine messaging and optimize based on real user behaviour. Includes: Reporting, insights and recommendations for iteration.

My numbers say it all

These numbers reflect the experience and consistency, and measurable impact behind the work I’ve delivered over the years.

98%

Satisfied happy customers

15

Years of work experience

80+

Successful projects done

10+

Design awards received

45

Travelled around the country

Why work together?

Philip Plotnicki is an email marketing strategist focused on lifecycle systems that drive clarity, engagement, and long-term growth. With experience across enterprise brands like Walmart and Air Canada, as well as high-growth crypto and digital products like Cirus and Localcoin, he specializes in turning scattered email efforts into structured, high-performing systems. Through Plotnicki, he works directly with teams to design onboarding, product communication, and retention strategies that make email a core part of the user experience—not just another marketing channel.

Lifecycle Strategy97%
Analytics Tracking88%
Email & SMS CRM98%
Growth & Go-To-Market93%
Performance Optimization90%
Campaign Execution100%

My capabilities

The services I offer are meticulously crafted and tailored to cater specifically to your unique needs and requirements.

User-First

Retention Flows

eCommerce & Digital Experience

Direct Collaboration

Built to Scale

Project Success

Digital Solutions